The corporate event management industry is gaining great popularity in the market for promoting a product or a brand. Henceforth, numerous firms operating in the same arena are leaving a profound impact on the minds of customers.
In the same zone, the company that has brought about a dynamic revolution in the event management world is Infinity Marketing, one of the world’s top-recognized brand and experiential marketing agencies. The firm is headed by Chad Tons, founder and CEO, a thought leader and seasoned entrepreneur.
Infinity Marketing is renowned for selling branded consumer experiences that capture the attention, awe, imagination, and investment of consumers through experiential marketing campaigns. For those that are unfamiliar, experiential marketing is basically a specialized, multidisciplinary, technology-infused, and ever-evolving subfield within advertising and marketing. In experiential marketing, companies collaborate with agencies to create campaigns and carefully designed events that highlight their products and offerings.
Mr. Chad Tons shared the inception story of Infinity Marketing and stated, “Brands are prioritizing memorable experiences—from embedded activations at special events to product demonstration mobile tours to branded social media competitions—that create instinctual and conscious associations with brands and corporate goods. This is in contrast to decades of being relegated to simply handing out mass-produced disposable products with a company’s logo.
I am honored to helped spearhead the evolution of the marketing industry for the past 20 years with my company, Infinity Marketing Team. Our experiential marketing strategies at Infinity reflect the creative diversity of our business clientele. However, they always require the following three components: groundbreaking, inventive, and disruptive.”
With its headquarters located in Los Angeles, the Infinity Marketing Team (IMT) is a renowned experiential marketing agency with offices and facilities throughout 44 locations globally. At present, IMT has become a strategic partner of Pico Corporation, a global powerhouse. With more than 20 years of experience on reputable top agency “It Lists” and hundreds of award-winning craft recognitions,IMT develops and implements event programs that are tailored to each client’s goals in order to improve and develop their brand. IMT has a broad range of depth and industry awareness, as evidenced by the over 5,000 annual groundbreaking events, tours, and activations on the portfolio resume and a client roster that includes the entertainment, education, fashion, technology, food & beverage, automotive, travel, and finance sectors.
The Inspiration Behind the Establishment
While pursuing a career in sports marketing for major companies like Nike and Adidas, Chad received a number of significant achievements. After a while, he moved back to Los Angeles and established the Infinity Marketing Team in 2001. His first customer was the Hawaii Visitor and Convention Bureau. Yes, he was THAT person setting up 20×30 booths, recording thousands of attendees in a database, and giving out Hawaii’s renowned chocolate-covered macadamia nuts! This modest but effective Infinity launch campaign was only the start. In his first year, Chad also managed to land bigger, multi-million dollar client deals to carry out audacious, creative campaigns, such as an HP relationship that continues to this day and has won numerous awards. With over 150 recognized craft awards under its belt and recognition as a top experiential marketing firm on annual industry lists for the past 20+ years, Infinity has emerged as a trailblazing force in the industry, supported by a rapidly expanding global team of multidisciplinary creative and technical experts.
Addressing the Challenges and Changes in the Industry
Recessions and a worldwide epidemic were among the challenges Chad and his team had to face, but each one made them stronger and more resilient. Experiential expenditures were typically the hardest hit during the epidemic, the recessions of 2008 and 2020, and the resulting overnight sales cuts of half!
The visionary leader has always made a conscious effort to stay agile, adapt, ride out the roller coasters, and not shrink the staff. “I value the people on our team more than anything; they are some of the best creative minds in the world, and I’ve always wanted them to feel supported. “If we are going to be spending so much time working here, how can we all make sure it’s a place we all love to be?” is our work-life culture credo at IMT, according to Chad Tons.
“I am proud to have retained employment contracts for all of my staff throughout the entire pandemic. In fact, we grew to meet the demands of digital-only pandemic realities and stay at the forefront of the hybrid in-person-and-online virtually augmented future”, he further added.
The Inspiring and Innovative Leader
Chad Tons, the founder and CEO of Infinity Marketing Team, teamed up with Pico Corporation to expand the company’s operations across continents, hiring 2,000 people worldwide through 44 offices. They have successfully won more than 150 industry accolades to date for our work with Fortune 100 brands, tech businesses, and event innovations, which has been acknowledged by advertising and craft awards worldwide. Apart from his role as a leader at IMT, he is also an alumnus of the esteemed University of Southern California and participates in mentorship initiatives with USC Associates and the USC Marshall School of Business.
Infinity is known for having the best creative and in-house innovation team. From jaw-dropping art installations at Coachella to boundary-pushing gaming platforms, IMT’s creative and innovation team remains at the forefront of both technology and art.
IMT’s brilliant and innovative team develops intellectual property for clients that combines their latest offerings with emerging technologies to wow audiences and clients alike. Developing a digital scavenger hunt for millions of State Farm targets using your mobile phone? That’s infinity. Pairing artistic, blooming LED flowers at festivals with the latest HP notebooks and accessories? That’s infinity oo.
An Edge Over the Peers
The company’s incredibly creative campaigns are what set it apart from rivals, and the integrated full-service team’s immaculate execution is what brings in new business. IMT distinguishes itself even further by offering each client a targeted plan that continually produces ground-breaking returns on investment. These days, experiential marketing is about outcomes rather than just cutesy items with a logo.
Additionally, IMT constantly makes sure that the audiences for the campaigns have an unforgettable experience.
The State Farm Gamerhood Challenge and the HP REGEN at Coachella campaign, which carry on IMT’s tradition, have been winning awards at yearly events for the marketing and advertising, creative media, and gaming industries.
Company’s Future Prospects
With the acquisition of the Infinity Marketing Team by Pico Corporation, East and West became increasingly united. The best creative minds on the planet are now working together, and under the new IMT-Pico banner, offerings have increased to include 2,000+ event professionals on staff, offices, and facilities in 44 cities worldwide, as well as 5 million square meters of gross exhibit space and 100,000 square meters of production facilities!
Chad aspires to continue coming up with new ideas and bring revolution in gaming the future. The future is gamified; it is strategically integrated across platforms and consumer experiences, artificially enhanced and immersive, and it creates room for a variety of consumer segments to feel empowered, meaningfully involved, and connected.
“Here at Infinity Marketing Team, the future is now, and we’re just getting started”, quoted the visionary leader.
The entrepreneur has words of wisdom to share with the magazine. The leading man says, in this industry, it’s essential that you stand apart from the noise. Be innovative and daring. While this direction might elicit a few client heart palpitations along the way, the final results and lasting impressions will make them remember you forever.”